Profile Draft
- https://soltisadvisors.com/ - https://adviserinfo.sec.gov/firm/summary/154690 - https://soltisadvisors.com/financial-planning-top-150-rias/ - Verification notes: Founders Lon Henderson and Hal Anderson. Founded 1993. SEC-registered RIA, CRD #154690 (verified via SEC IAPD). CEFEX Fiduciary certification. Form ADV reports no disclosures. Named to Financial Planning Top 150 RIAs.
Soltis Investment Advisors is the largest locally founded financial planning firm in Southern Utah, founded in St. George in 1993 by Lon Henderson and Hal Anderson and now operating as a multi-state SEC-registered investment adviser with $2-billion-plus in assets under management. The firm holds CRD #154690 (verifiable on the SEC's IAPD database) and CEFEX Fiduciary certification.
The fiduciary structure is the central operational fact. Soltis is fee-only — meaning the firm does not earn commissions on insurance or investment products — and is registered as a fiduciary under both SEC rules and the optional CEFEX certification standard, which is held by a small fraction of U.S. RIAs. Form ADV reports zero regulatory disclosures, which is itself a meaningful operational signal.
The firm has been named to Financial Planning magazine's Top 150 RIAs list, and operates offices in St. George, Lehi, and several other locations. Web presence is strong; SEC IAPD verification is straightforward; the founders are publicly named and remain associated with the firm.
The relevant nuance for 435 Alliance is scale. Soltis is locally founded and headquartered, but operationally it is now a multi-state firm. The register's framing should reflect that.
Unresolved Questions
- Confirm whether Henderson and Anderson remain in active operating roles.
- Confirm percentage of total firm AUM attributable to Southern Utah clients.